Most organizational changes are harder than expected. Not because the strategy is wrong, but because change ultimately depends on people doing things differently – and that is not something you can just mandate.
Good change management is about understanding what people need to move through change, and providing it thoughtfully.
I use the PROSCI ADKAR model, which breaks down what people need to successfully change:
Understanding why the change is happening
Wanting to participate and support the change
Knowing how to change
Being able to actually do it
Making the change stick over time
This framework helps identify where people are stuck and what would actually help them move forward – rather than just pushing harder.
